Shining a spotlight on the growing composting movement.

With this project, I wanted to deconstruct what I understood about composting and create a visual identity that was distinct and unique.

While this was a project for my 2019 Design Center course, it's still a project that I'm proud of especially since I had less then a week to put the concept together.

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For the design elements, I wanted the colors to be earthy and to pull in gritty textures to give it a rustic, aged feel. Composting is a bit messy, so that was how I wanted to represent it in the design. Thinking about the act of composting, its layering different organic material in a container and letting nature do the rest, so I wanted to replicated that idea with the images. Layered color blocks and collaged images became the backbone for the identity of the magazine. A visually compelling concept that connects with the overarching idea of composting.

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With the section dividers, they are unified through the imagery of hands because the entire process of composting is very hands-on. It's almost intimate in that way, and the hands were a nice symbolic way to represent the different scales of composting from individual to national.