The challenge with this project was creating an experience that could highlight the distinct quality of the furniture and be unique to Currey while also maintaining an e-commerce experience that users expect. The result is an intentionally minimalist approach in the design that leans into simple, elegant layouts and interactions.

At the high level touch points, the photography is centered as the hero while diving deeper in the site leads to more typical flows users are familiar with. On the account side of the experience, this strategy is the most evident to provide a wider range of hierarchy for a broader range of information displayed throughout the layouts.