Digital Campaign
NFHS Network
Case Study
My Contribution
Creative Direction
Visual Design & Strategy
Digital Marketing
Design Deliverables
Date
8.2.21
Client
NFHS Network
The NFHS Network broadcasts and streams a wide range of high school sports and non-sporting events nationwide. With the start of a new school year comes the start of fall sports and all of the design creative needed to appropriately kick off this campaign across the Network's digital platforms.
Prior to my involvement with the company, the visual creative was very limited in scope and not necessarily adhering to any consistent brand & style guideline. There was no evident brand strategy being implemented consistently across it's platforms, so the first step was to create a consistent and on brand look and feel that could extend across all the Network's creative. With consistency, we start to build better brand recognition with our audience at each touch point.
The final result is a visual strategy that implements design elements that allow for a consistent look and feel across all implementations, but still allowing for flexibility in the design execution.
The marketing campaign efforts extended across email designs, social media assets, digital ads, video ads, website assets featuring the variety of sports and high school events streamed on our service.
With this campaign, the graphic and design choices reflect the dynamic energy and action of the content featured on the streaming site.
The campaign is anchored in the brand's established color palette and typeface while being more loose & fun with type treatment, image style, and additional design elements.
